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Case study 02

RentFairly

Brand identityEarly-access page

The RentFairly early-access page on a laptop, next to the open brand guidelines The RentFairly early-access page on a phone: Your landlord has the numbers. Soon you can too, for £5., with the email sign-up below

RentFairly is building a £5 Rent Review Report that shows renters in England how their rent compares with similar homes advertised nearby. I designed the brand identity and an early-access page, so renters can join the list while the full website and report are built.

Visit live site (opens in a new tab)

A clearer picture of rent

The identity pairs deep navy with a bright yellow accent to make rental information feel clear and approachable. I carried that contrast through the early-access page, keeping the message focused and the sign-up easy to find.

  • Deep Ink#0F172A
  • Electric Canary#FFE000
  • Page Grey#FAF9F7

Headings · Archivo, boldYour landlord has the numbers.

Text · ArchivoAn independent rent review report showing how your rent compares with similar homes advertised nearby.

Before they join the list

Someone curious about a rent report needs to see what they’d get before leaving an email. So the page shows an example: the proposed rent, what similar homes were advertised for, and where the rent sits between them. Joining the list is free, and the report itself will be £5.

An example from a Rent Review Report: the proposed rent of £1,350 is £50 above the highest advertised rent; similar homes were advertised for £800 to £1,300 per month across 10 listings, with a bar showing where the proposed rent sits

RentFairly now has one page to share while the website and report are built. Anyone who joins gets an email the moment early access opens.

Launching something and need one clear page first? Read about my landing page design for launches.

Visit rentfairly.co.uk (opens in a new tab)

Next projectMonday Girl Hair StudioA one-page website for a trainee hairdresser near Oxford Street, finding hair models through Instagram.Read the Monday Girl case study

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